Understand Customer Behavior
Enrich contact profiles with behavior collected through web tracking codes. Learn which factors impact customer engagement based on your business KPIs.
Apply predictive intelligence algorithms with customer profiles. Determine the most engaging content for each individual.
Automatically serve personalized recommendations such as products, offers, or content for every individual. Trigger timely and relevant email messages based on website behavior.
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“With Salesforce Marketing Cloud we are able to scale at enormous volume. It's been a complete game-changer for Fanatics.”
director of CRM Operations and Technology