Personalization Builder

Drive personalization with
predictive intelligence.

Drive personalization with
predictive intelligence.

Personalization Builder

Personalization Builder

Drive personalization with
predictive intelligence.

Drive personalization with
predictive intelligence.

Personalization Builder

Personalization Builder

Drive personalization with
predictive intelligence.

Drive personalization with
predictive intelligence.

Personalization Builder

Product: Personalization Builder

Personalization Builder

Use predictive intelligence and behavioral targeting to personalize content in email and on the web. Build a complete view of your customer to automatically tailor each message.

Predictive Intelligence Demo from Salesforce Marketing Cloud
predictive intelligence
Understand Customer Behavior

Enrich contact profiles with behavior collected through web tracking codes. Learn which factors impact customer engagement based on your business KPIs.

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predictive intelligence
Automate Decisions

Pair predictive intelligence algorithms with customer profiles. Determine the most engaging content for each individual.

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predictive intelligence
Personalize Interactions

Automatically serve personalized marketing recommendations, such as products, offers, or content for every individual. Trigger timely and relevant email messages based on website behavior.

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Fanatics

Fanatics

Fanatics

“With Salesforce Marketing Cloud we are able to scale at enormous volume. It's been a complete game-changer for Fanatics.”

Jonathan Wilbur
director of CRM Operations and Technology
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Meet predictive journeys.

Meet predictive journeys.

The customer journey is a living, breathing experience. Use the data science to understand your customers and simplify personalization and marketing automation.

The customer journey is a living, breathing experience. Use the data science to understand your customers and simplify personalization and marketing automation.