Personalization Builder

Drive personalization
with Einstein.

Drive personalization
with Einstein.

Personalization Builder

Personalization Builder

Drive personalization
with Einstein.

Drive personalization
with Einstein.

Personalization Builder

Personalization Builder

Drive personalization
with Einstein.

Drive personalization
with Einstein.

Personalization Builder

Product: Personalization Builder

Personalization Builder

Use predictive intelligence, powered by Einstein, to automatically personalize content in email, mobile apps, and on the web.

Predictive Intelligence Demo from Salesforce Marketing Cloud
predictive intelligence
Understand Customer Behavior

Enrich contact profiles with behavior collected through web tracking codes. Learn which factors impact customer engagement based on your business KPIs.

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predictive intelligence
Predict Content Decisions

Pair customer data profiles with machine learning algorithms to determine the most relevant product, offer, or content — automatically.

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predictive intelligence
Personalize Interactions

Deliver 1-to-1 messages automatically in email, mobile apps, and on the web. Gather insights from every interaction to continually build your customer data profiles.

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Fanatics

Fanatics

Fanatics

“With Salesforce Marketing Cloud we are able to scale at enormous volume. It's been a complete game-changer for Fanatics.”

Jonathan Wilbur
director of CRM Operations and Technology
View more customer stories

Meet predictive journeys.

Meet predictive journeys.

The customer journey is a living, breathing experience. Use the data science to understand your customers and simplify personalization and marketing automation.

The customer journey is a living, breathing experience. Use the data science to understand your customers and simplify personalization and marketing automation.