20 Ways to Succeed at Social Media Engagement
As a marketer, your ability to adapt and listen to how customers are communicating with you on social media is essential.
Now more than ever, the social media climate requires fast-paced focus on effective engagement and helpful interactions.
In our recent 2014 State of Marketing research, we found that marketers are planning to focus on the following three
areas in 2014:
- Driving increased conversion rates
- Increasing and improving brand awareness
- Collecting, measuring, and using behavior-based data