Digital Marketing Resources

Digital Marketing Resources

If you’re looking for a snapshot of our best digital marketing resources, you’ve come to the right place. We’ve assembled our most popular pieces on topics like list growth, Facebook marketing, mobile marketing strategy, customer lifecycle marketing, and more. Also, make sure to stay informed of the resource releases that matter most to you. Visit the Preference Center and opt in to your favorite communications so you don’t miss a thing.

 

x

Solid Content — Not Choice of Tactics — Creates a Successful B2B Marketing Mix

Although B2B marketers use a seemingly endless number of tools to execute a marketing mix, this study explores the strength of content — as well as the channels and tactics that work.
x

2016 B2B Budget Plans Show That it's Time for a Digital Wakeup Call

Today’s customers are digitally savvy, but survey results show that B2B marketers still struggle to create strategies that bridge the physical and digital marketing worlds.
x

The Forrester Wave™: Email Marketing Service Providers, Q3 2016

Discover how customer-focused teams are using email now — and why Salesforce’s tools were cited among those that lead the pack.
x

Connected Patient Report

Download your copy of the report to learn where communications must go for a holistic view of every patient — and a lifelong relationship with each one.
x

G2 Crowd Grid for Email Marketing: Best of Breed Spring 2016

Over 1,350 G2 Crowd users weighed in, and Marketing Cloud is once again named an industry leader in email marketing.
x

Marketing Cloud at Your Service

Marketing Cloud can help you take your customers on a journey from initial acquisition to brand advocacy. Discover new ways to reach your connected customer.
x

Salesforce for Marketers: Welcome to the Age of the Customer

What steps can marketers take to excel in an ever-changing digital landscape? Salesforce Marketing Cloud CEO Scott McCorkle and Chief Product Officer Bryan Wade offered insight into a new era of 1-to-1 customer journeys during Connections 2016.
x

4 Email Practices of Marketing Masters

Over 4,000 marketers surveyed worldwide shared their best email practices in the “2016 State of Marketing” report. This e-book examines those findings, including current email marketing statistics.
x

Advertising Index Q1 2016 Report

This quarterly report covers key advertising media benchmarks (including CPC, CPM, CPI, and CTR) for Q1 2016 across key advertising platforms: Facebook, Instagram, Twitter, and LinkedIn.
x

Product Snapshot: Social Studio for Healthcare Providers

Join the conversation with Social Studio: the single solution for managing your social media accounts and aligning social with your overall marketing.