Product: Platform | Overview

Leading Technology

Your marketing program is only as strong as the technology it’s built upon. You simply can’t afford anything less than state-of-the-art. With ISO 27001 Certification, a highly available architecture that doesn’t require planned downtime and a limitless capacity to store petabyte-scale data that’s accessible in real time, the ExactTarget Marketing Cloud powers cross-channel marketing programs for many of the world’s top brands including Expedia, Best Buy and Microsoft. Learn More


Fuel™ Platform

Fuel is our cross-channel marketing automation platform and the foundation of the ExactTarget Marketing Cloud. Fuel enables you to build upon, extend and integrate with ExactTarget’s industry-leading digital marketing technology. And Fuel opens the ExactTarget Marketing Cloud to third-party development, giving you access to off-the-shelf solutions and enabling you to create custom Marketing Cloud apps that meet your brand’s unique marketing needs. Learn More



HubExchange, our app marketplace built by marketers for marketers, makes it easy to find, install and begin using apps built by our ecosystem of marketing technology providers. And because all apps fully integrate with the ExactTarget Marketing Cloud, you can maximise your investment by managing all your cross-channel digital marketing campaigns together in one place, and solve unique marketing challenges. Learn More


Data-Driven Personalisation

Highly-targeted, relevant communication is as much a technology problem as it is a marketer's dilemma: The most successful marketing campaigns involve highly sophisticated interactions across multiple channels driven by data from multiple data sources tied to precise audience segments. The ExactTarget Marketing Cloud gives you all the tools you need to deliver just the right message on just the right channel at just the right moment. Learn More