Product: Web | Predict Relevant Content

Predictive Intelligence

Predict the right message, channel and timing for each customer experience and inform critical business decisions by using all available customer data.

 

Predictive Analytics

Salesforce Marketing Cloud predictive analytics capabilities allow you to automatically make real-time decisions at the point of interaction to determine the best piece of content for each unique individual. Using powerful algorithms, we analyse your content, the individual’s profile and the behaviour of your entire customer base to deliver the best content, whether a product, offer or article, across channels.

 

 

Cross-Channel Integration

Because our personalisation tools are integrated across the Marketing Cloud, we can deliver content for your email, mobile, social and web programs and create highly relevant experiences for each of your customers through Journey Builder and Audience Builder.

 

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