Social Advertising Benchmark Report

Metrics from 1+ trillion Facebook ad impressions made through our platform

In the Salesforce Marketing Cloud Social Advertising Benchmark Report, we analyzed data from more than 1 trillion Facebook ad impressions to present today’s most complete portrait of Facebook ad performance.

In the report, you’ll discover key Facebook advertising benchmarks (including CPC, CPM, and CTR) to help you evaluate your own ads and metrics.

Key findings include:

  • Facebook ad click-through rates doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
  • The global overall average mobile Facebook ad click-through rate is 1.44%.
  • Non-profit companies tracked the highest CTR in Q4 of 2013, with a 1.77% CTR.

The report also separates performance averages by seven industries: consumer packaged goods, entertainment, financial services, gaming, retail, non-profit, technology, and travel and hospitality.

 

Please complete all fields.

First Name
Last Name
Job Title
Email
Phone
Company
Country
By submitting this form, you are confirming you have read and agree to our Terms and Privacy Statement.