Social Engagement Benchmark Report for Facebook

Social Engagement Benchmark Report for Facebook

In the Salesforce Marketing Cloud Social Engagement Benchmark Report for Facebook, we analyzed data from more than 2 million Facebook posts sent through our platform to present today’s most complete portrait of Facebook messaging performance.

Among the key findings:

  • Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
  • Facebook reach may have declined, but engagement rates are trending up.
  • Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.

We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?


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