Today, digital advertising makes it easier than ever to gain new customers and prospects using the data you have about your current, high-value customers stored in CRM systems like Salesforce. How? Platforms like Facebook and Google can take a list … Read the rest
Here is something that you may or may not know about me: I’m a patient advocate for my 83-year-old Babushka.
While she doesn’t speak English, she would love nothing more than to communicate directly with her care team (doctors, nurses, … Read the rest
Every digital marketer knows that they need to have a “mobile strategy”. In fact, marketing executives started demanding answers to “what’s our mobile strategy” many years ago. As Benedict Evans said in his latest “Mobile is Eating the World” presentation, … Read the rest
Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process.
Customer … Read the rest
This week we’re bringing you insight into the dominance of GAFA (Google, Apple, Facebook, and Amazon), the prevalence of travel purchases being made on mobile, and the stats behind post-Christmas holiday shopping.
The newest version of Benedict Evans “Mobile is … Read the rest
Looking for some fresh perspectives to kick-off 2017? Check out these seven recommendations to help shape your digital marketing strategy.
The authors of this book preach that the … Read the rest
A great digital marketing strategy fosters high levels of customer engagement and interaction with your brand throughout the customer journey. It also enables you to collect data that is essential to achieving your strategic goals. Are you effectively leveraging your … Read the rest
Your customers have never been more powerful. With so many forms of media vying for their attention, they get to choose how information reaches them and what they deem worthy of further exploration. Engaging with customers – reaching them via … Read the rest
For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet to be known customer. Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. … Read the rest
30 billion. That’s the number of mobile moments that occur every day in the U.S. alone. The mobile revolution has not only reshaped how customers interact socially, but how they act economically as well. Every avenue of their lives is … Read the rest
Similar to the offline world, marketers want to reach people in digital channels and engage in relevant conversations with them. Their CRM systems — including data stored in Salesforce Sales Cloud or Marketing Cloud — contain the knowledge needed to … Read the rest