I'm making a list, and checking it twice... though I don't have any gifts, so a list of holiday hashtags will have to suffice.
Twitter searches are a great way to find information that may be difficult to come across using a search engine. After all, crowdsourcing information can often provide more authentic answers than sponsored or SEO-laden content. So if you're looking for some competitive insight, campaign ideas, holiday deals or just some inspiration, look at the conversation around these hashtags.
By looking at the popular topics of conversation, you can create content and start conversations based on the information people currently desire.
#GivingTuesday - A look at the viral donation-based day encouraging people to donate to charity
#charity - a great hashtag any time of year, but it's ramped up with holiday conversations
#Shopping - A look at how people are shopping
#blackFriday - Black Friday statistics and left-over deals
#smallbizsat - Tweets around Small Business Saturday
#shopsmall - People discussing supporting local businesses during the holidays
#diy - For DIYers looking to give homemade presents
#handmade - Get crafty this holiday season with this hashtag
#wishlist - Find out what they REALLY want
#CES2014 - With the 2013 Consumer Electronics Show right around the corner, learn about the latest gadgets for your holiday shopping
#holidayssavings - Helpful holiday savings links
#deals - The types of deals people are Tweeting
#cyberMonday - Stats on the success of Cyber Monday and remaining online deals
#blackFriday - Stats on the success of Black Friday and remaining online deals
#holidays - General excitement around the holiday season
#Christmas - Tweets about Christmas activities
#Hannukah - Tweets about the approaching Jewish holiday
#Thanksgivukkah - It doesn't happen often, so celebrate the convergence of Thanksgiving and Hannukah by tweeting
#Kwanzaa - All about Kwanzaa
#NewYears - Talk about resolutions and 2013
How can this list help your business: Look at the conversations and see how these hashtags facilitate relationships between brands and consumers. What hashtags can you create or glom onto that will help your brand engage in the holiday conversation? However you plan to utilize social this season, be sure you have an engagement strategy.