Sep 04, 2013
By Amanda Nelson
Digital Marketing

Today’s search landscape is moving closer to understanding your intent on demand, and in some instances, delivering results before you even ask. In addition, the number of search queries continues to grow. Based on data from comScore, there were just under 20.4 billion searches from desktops alone in March 2013.

How can companies use search (or more specifically, Search Engine Optimization, commonly known as SEO), and the different mediums of marketing, to further their business objectives? Here are some inspirational quotes from top SEO experts, pulled from the ebook, SEO Experts Reveal the Truth About Marketing.

"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics." Duane Forrester, Senior Product Manager, Bing 

"The future of SEO is here: understanding and marketing to specific and defined audiences through search engines." Adam Audette, Chief Knowledge Officer, RKG

"Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings." Rand Fishkin, CEO/Co-Founder, Moz 

"What continues to plague search marketers is the adherence to old-think issues: 'Content is too hard to create.' 'Links are too hard to build organically.' This type of focus blinds you to more important things." Duane Forrester, Senior Product Manager, Bing

"The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links." Adam Audette, Chief Knowledge Officer, RKG 

"We should be thinking about social and search as channels that need a unified approach, because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc.

"Social networks are a terrific window into human behavior; you can judge what a niche responds to and market to it more effectively by watching for trends and interacting with influential people in the network. ~ Debra Mastaler, President, Alliance-Link

"Social media is about connecting with customers in a meaningful way - a way the customer determines is meaningful." ~ Duane Forrester, Senior Product Manager, Bing

"Companies are rushing headlong into content today, and rightly so. It's a battle to get noticed online amidst the noise and crowds." Adam Audette, Chief Knowledge Officer, RKG

"A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can't be a bad thing." Wil Reynolds, Founder, Seer Interactive

"Over the last two years, 90% of global data has been produced by digital, search, and social content." ~ Jim Yu, CEO, BrightEdge

"Since people tend to share links (content) that affect them emotionally, it's more important than ever to understand the demographic you're selling to." Debra Mastaler, President, Alliance-Link 

"Organizations who can't match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO." Rand Fishkin, CEO/Co-Founder, Moz

"If search is amazing for knowing a person's intent, social media is amazing for finding out what's important to people, and what's important to people they're connected to." Adam Audette, Chief Knowledge Officer, RKG

"It is essential that marketers dig deeper into search, social, local mobile data to understand how they all work in tandem to impact ranking" ~ Jim Yu, CEO, BrightEdge

Know your market, have access to them directly and provide content and promotions you know will evoke an emotional response." Debra Mastaler, President, Alliance-Link 

"Integrating your online marketing efforts is all about breaking down silos and delivering amazing results. Social and SEO marketers are a big part of this." ~ Jim Yu, CEO, BrightEdge

"[Content Marketing] a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success." Rand Fishkin, CEO/Co-Founder, Moz

"Integrating your search and social efforts brings better brand visibility and higher conversion rates." ~ Jim Yu, CEO, BrightEdge

"Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results." Debra Mastaler, President, Alliance-Link 

"People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet." Chris Bennett, Founder/CEO, 97th Floor

"The key is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit." ~ Jim Yu, CEO, BrightEdge

"If there's a lot of buzz around one form of marketing, I tend to look for what makes it effective and use that information to branch into a different promotional area." Debra Mastaler, President, Alliance-Link 

"Social media marketers now have a huge opportunity to impact SEO, improve search rankings, and increase revenue generated through organic search." ~ Jim Yu, CEO, BrightEdge

"This is the era of less is more with SEO." Adam Audette, Chief Knowledge Officer, RKG

"It's a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit." Debra Mastaler, President, Alliance-Link 

"You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand." Adam Audette, Chief Knowledge Officer, RKG

"Here’s the thing: the term 'content marketing' is just a rebranding of what good digital marketers already know and have been acting on for years." Marshall Simmonds, Founder, Define Media Group

"Content is the key, because it's how a website creates an online experience." Adam Audette, Chief Knowledge Officer, RKG

"Running with the herd is not always a great idea; be unique, and the links will come." Debra Mastaler, President, Alliance-Link 

"Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc." Chris Bennett, Founder/CEO, 97th Floor

"Social media marketers that partner with their search marketer counterparts are finding success by focusing on the content that fuels social media activities and analyzing trends to unlock opportunities and maximize impact and revenue." ~ Jim Yu, CEO, BrightEdge

"Stay focused on creating engaging content experiences and impress visitors with thoughtful usability, making their job (answering their question) easier." Duane Forrester, Senior Product Manager, Bing

"Everything you do has to drive content, and the rest takes care of itself." Chris Bennett, Founder/CEO, 97th Floor

"Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye." Jim Yu, CEO, BrightEdge

"Today it's not about 'get the traffic' -- it's about 'get the targeted and relevant traffic.'" Adam Audette, Chief Knowledge Officer, RKG

"It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience." Jim Yu, CEO, BrightEdge

"Content is ANYTHING that creates a compelling experience. But it's so much more, because you quickly realize that you can't really know which content types to create until you understand which content types people want." ~ Adam Audette, Chief Knowledge Officer, RKG

"It’s not that 'content is king,' but content certainly is The Hand of the King." Marshall Simmonds, Founder, Define Media Group

"Content Marketing has become the catalyst that fuels search and social media activity." Jim Yu, CEO, BrightEdge
Read more quotes and learn about the future of marketing from these SEO experts in the free ebook below.


Get marketing insights from the Marketing Cloudcast, a Salesforce podcast.