Oct 08, 2013
By Kristen Hamerstadt
Email Marketing

The HubExchange is ExactTarget's marketplace that enables ExactTarget customers to find and install apps for the Marketing Cloud. Drop-and-go apps from the HubExchange take your marketing further than ever, creating more possibilities, more great ways to connect with your customers. 

Since HubExchange's launch on July 15, we've seen an overwhelming response from you - our customers! Not only does your interest in existing HubExchange apps contine to grow, but you've also requested more apps to provide additional ways to connect further with your customers.

We're pleased to announce that the number of HubExchange apps continues to expand with 9 recent additions! Vidyard, VideoEmail, Kevy, Janrain, Sparkbase, Strikeiron, TowerData, Webtrends, and AtTask each created new HubExchange apps last quarter and are available today for ExactTarget's customers to begin downloading. That brings us to 78 total HubExchange apps available in the Marketplace -- all created in just under 3 months. WOW!

Vidyard  With Vidyard for ExactTarget, you can access your entire video library directly from ExactTarget to get your readers’ attention and make the most out of outgoing messages. With detailed video analytics, conversion tools, and video performance data tied to your ExactTarget email campaigns, you’ll be able to connect your videos and nurturing efforts to overall ROI . Learn more about this app >>

VideoEmail  Finally, senders can bring email messages to life with embedded video that plays back right inside the inbox. Increase video views, drive more clicks, and create one-of-a-kind inbox experiences using VideoEmail's revolutionary Embedded Video in Email technology. Learn more about this app >>

Kevy  Kevy offers true plug-and-play cloud integrations so you can select which cloud app, or apps, you want to integrate with ExactTarget. Automatically sync data between ExactTarget and your e-commerce, email marketing, social sign-on, collaboration, marketing automation, CRM and other cloud apps. Learn more about this app >>

Janrain  Janrain Hubcap allows customers of both ExactTarget and Janrain to associate Janrain Capture users with their ExactTarget subscribers, allowing customers to view the Capture record for an ExactTarget subscriber. The social data from Capture can be combined with ExactTarget profile and behavioral data to enable highly personalized segmenting and targeting. Learn more about this app >>

Sparkbase  LoyaltyOS is loyalty software that empowers brands to reward customers for engaging across channels. LoyaltyOS leverages ExactTarget email capabilities to deliver brand experiences to customers and reward them for engaging. With LoyaltyOS, brands gain an integrated loyalty solution that increases email performance, collects customer data, and drives purchase frequency. Learn more about this app >>

Strikeiron  Even the best data acquisition practices can return incorrect or malicious email addresses that lead to increased email bounces and spam traps.  StrikeIron's Email Verification Plus Hygiene application ensures best practices in email marketing and communications by detecting the validity, reliability, and safety of your customers' email addresses. Learn more about this app >>

TowerData  This app identifies invalid, fraudulent, and risky email addresses on your subscriber list without sending an email. The service includes a syntax check, a domain check, correction of syntax and spelling errors, suppression of toxic usernames and domains, a bot check, spam-trap check, group account flag, and finally a mailbox check to confirm the address exists and is active. Learn more about this app >>

Webtrends  Get access to a unique customer view only Webtrends Streams can provide. Webtrends Campaign Streams for ExactTarget displays campaign responses as they happen within the ExactTarget Interactive Marketing Hub. See key metrics, conversions, and abandonments at the exact moment they occur, and use that insight to refine your messaging to every customer. Learn more about this app >>

AtTask Traditionally, digital marketing teams have not had one tool that manages campaign requests, day-to-day work, asset approvals and development, and team collaboration. Now teams that already use ExactTarget for campaign management and execution can rely on AtTask for campaign work management—bringing the best of both worlds together with a single log in. Learn more about this app >>

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