Content marketing went viral in 2013. While the concept of a brand creating content to help customers is certainly nothing new, 2013 was the first year that we saw content marketing hit the mainstream.
From inspirational thought leadership to education and customer service, content marketing serves customers in any stage of a buying journey. New research from LinkedIn’s B2B Technology Marketing Community reveals 815 B2B marketers’ thoughts on key components of their content marketing strategies:
- What are your content marketing goals?
- What types of content do you find most effective?
- What are the biggest challenges that content marketers face?
With these recent survey results fueling conversation, we created an infographic to help you process the overall findings of these content marketing trends. This may assist you in planning your editorial calendars and content goals for the next several months.