At Dreamforce, Salesforce and Forrester jointly showed how Facebook lead ads solve key challenges that every marketer faces with their mobile lead generation campaigns today. Doug Weiss (Product Growth Team Manager, Partnerships, Facebook) started by showing the power and reach … Read the rest
Have you ever gone to a brand for customer support — already disgruntled and annoyed — only to open Facebook that afternoon and see an ad for that brand right in your face? So have we, and that shouldn’t happen … Read the rest
This week, we’re focusing on how WhatsApp will aid ad targeting on Facebook and Instagram, followed by how ads and improve B2B lead generation efforts and provide relevant information.
Mobile messaging app sensation, WhatsApp, was acquired by Facebook in February … Read the rest
Digital Advertising has come a long way–today it’s the go-to advertising solution for many major brands. However, if you’re new to the industry, there are lots of terms and considerations that you should know before getting started. To help, we’ve … Read the rest