The Facebook Audience Network has shown great success in only two years since its introduction. In addition, retailers have more reasons now than ever to trust Facebook with their next ad campaign. Finally, digital advertising offers exciting opportunities to B2B … Read the rest
This week, we look at how Facebook’s users visit the platform daily, the growth in search advertising on smartphones, and second-screening during major TV moments.
During Facebook’s last earnings report, the platform continued to show very healthy user growth — … Read the rest
Customers are quick to screen out online advertising, but the best brands are changing the game with clever tools that target the right customers with offers they find hard to resist.
Using Advertising Studio and the rest of Salesforce Marketing … Read the rest
Today, digital advertising makes it easier than ever to gain new customers and prospects using the data you have about your current, high-value customers stored in CRM systems like Salesforce. How? Platforms like Facebook and Google can take a list … Read the rest
Every digital marketer knows that they need to have a “mobile strategy”. In fact, marketing executives started demanding answers to “what’s our mobile strategy” many years ago. As Benedict Evans said in his latest “Mobile is Eating the World” presentation, … Read the rest
This week we’re bringing you insight into the dominance of GAFA (Google, Apple, Facebook, and Amazon), the prevalence of travel purchases being made on mobile, and the stats behind post-Christmas holiday shopping.
The newest version of Benedict Evans “Mobile is … Read the rest
As we stare into peak advertising season this December, it’s time to take a quick break from the day-to-day task of running campaigns to think about what trends we have seen this year that will dominate 2017 storylines.
In our … Read the rest
This week, we look at big news with one of our advertising partners, Facebook, who’s pushing the boundaries of the digital advertising space as we know it today. In addition, we will spend some time talking about another partner, Twitter, … Read the rest
For most of us, buying a new car is a major purchase–and it’s hasn’t always been easy. Traditionally, buyers start by visiting dealership after dealership to decide the right auto brand. Today, this whole process has become easier and more … Read the rest
Fans of this blog know that advertising on Facebook–as well as Instagram and the Facebook Audience Network–is extremely effective for consumer brands of all types. Consider that in Q2 2016 alone, Facebook had 6.2 billion dollars in ad revenue, and … Read the rest