Trends & Insights
This week, we look at how Facebook’s users visit the platform daily, the growth in search advertising on smartphones, and second-screening during major TV moments.
During Facebook’s last earnings report, the platform continued to show very healthy user growth — … Read the rest
The Facebook Audience Network has shown great success in only two years since its introduction. In addition, retailers have more reasons now than ever to trust Facebook with their next ad campaign. Finally, digital advertising offers exciting opportunities to B2B … Read the rest
Today, digital advertising makes it easier than ever to gain new customers and prospects using the data you have about your current, high-value customers stored in CRM systems like Salesforce. How? Platforms like Facebook and Google can take a list … Read the rest
Every digital marketer knows that they need to have a “mobile strategy”. In fact, marketing executives started demanding answers to “what’s our mobile strategy” many years ago. As Benedict Evans said in his latest “Mobile is Eating the World” presentation, … Read the rest
This week we’re bringing you insight into the dominance of GAFA (Google, Apple, Facebook, and Amazon), the prevalence of travel purchases being made on mobile, and the stats behind post-Christmas holiday shopping.
The newest version of Benedict Evans “Mobile is … Read the rest
The Seattle Times, founded in 1896, is one of the longest serving independent newspapers in the country. Yet like most print media companies, today the publication must confront the realities of an increasingly digital landscape.
As a former reporter myself, … Read the rest
As we stare into peak advertising season this December, it’s time to take a quick break from the day-to-day task of running campaigns to think about what trends we have seen this year that will dominate 2017 storylines.
In our … Read the rest
This week, we look at big news with one of our advertising partners, Facebook, who’s pushing the boundaries of the digital advertising space as we know it today. In addition, we will spend some time talking about another partner, Twitter, … Read the rest