Have you ever gone to a brand for customer support — already disgruntled and annoyed — only to open Facebook that afternoon and see an ad for that brand right in your face? So have we, and that shouldn’t happen … Read the rest
One of the hardest jobs for any brand or business today is finding people who are genuinely talented when it comes to social media. And when I say talented, I don’t mean someone who has the ability to use Facebook… … Read the rest
The paid-owned-earned media model has not kept up with the times. Social media, SMS/MMS, and email marketing have been awkwardly forced into the owned media slot, where they don’t really belong. The time has come to expand the model and … Read the rest
It's hard to believe this year's South by Southwest festival starts next week! We've been working hard to finalize our plans to paint the town ORANGE — and I can't wait to see it all come together!
If you're heading … Read the rest