Throughout a musical artist’s career, touring and live concerts are both a major revenue generator, as well as a viral marketing tactic to engage existing fans and gain new fans while selling music and merchandise along the way. The typical … Read the rest
Here is something that you may or may not know about me: I’m a patient advocate for my 83-year-old Babushka.
While she doesn’t speak English, she would love nothing more than to communicate directly with her care team (doctors, nurses, … Read the rest
Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process.
Customer … Read the rest
A great digital marketing strategy fosters high levels of customer engagement and interaction with your brand throughout the customer journey. It also enables you to collect data that is essential to achieving your strategic goals. Are you effectively leveraging your … Read the rest
Your customers have never been more powerful. With so many forms of media vying for their attention, they get to choose how information reaches them and what they deem worthy of further exploration. Engaging with customers – reaching them via … Read the rest
For years, marketers have been talking about building a bridge between their existing customers, and the potential or yet to be known customer. Until recently, the two have rarely been connected. Agencies have separate marketing technology, data and analytics groups. … Read the rest
While some are preparing their New Year’s Resolutions, others have already begun hustling with their 2017 marketing plans and budgets. What are your new business and marketing goals? Where should you spend? Where should you focus your promotional efforts and … Read the rest
The glut of promotions that online retailers carry out during the holiday season means that traffic and clicks go up, and hopefully conversions do as well. How about this year, we don’t leave that last bit to hope and take … Read the rest
Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is … Read the rest
Let’s face it: Artificial intelligence is an intimidating topic for most of us. Perhaps that’s due to Hollywood depictions or doomsday prognosticators, but I suspect it’s mostly attributable to a lack of understanding. It all seems so, well…futuristic.
But what … Read the rest
Digital marketing continues to evolve at breakneck speed. The pace of change shows no sign of slowing – making it challenging for companies of all sizes to stay abreast. This is especially true for small and mid-size businesses (SMBs) which … Read the rest
Every marketer loves to win — and an often-used measure of success is new customer acquisition. It’s no wonder we spend so much time (and money!) trying to answer: What are the best channels, messages and timing to acquire and … Read the rest