Throughout a musical artist’s career, touring and live concerts are both a major revenue generator, as well as a viral marketing tactic to engage existing fans and gain new fans while selling music and merchandise along the way. The typical … Read the rest
The Seattle Times, founded in 1896, is one of the longest serving independent newspapers in the country. Yet like most print media companies, today the publication must confront the realities of an increasingly digital landscape.
As a former reporter myself, … Read the rest
Email marketing remains core to most marketing strategies. A cohesive blend of copy and design — along with a clear picture of your ideal audience — will enable you to build an email process that establishes a connection with subscribers, … Read the rest
Each year, as marketers gear up for the holidays, email marketing campaigns begin in anticipation of huge customer turnouts. In 2015, email marketing produced 20% of online sales in the United States, second only to organic search at 21.5%. This … Read the rest
Let’s face it: Your audience is bombarded with stimuli and efforts to gain their attention throughout the day–from the traditional phone call to instant gratification tools like chat services and social media. Email, while easily the most pervasive method, must … Read the rest
Consumers, devices, and e-commerce have changed much over the last twenty years. Yet the core goal of email has not. Most email campaigns continue to take subscribers out of the inbox and onto the web: Huge Sale–Click here to shop!… Read the rest
In our lastest State of Marketing Report, Salesforce Research revealed impressive data that affirmed email’s status as a channel that continues to deliver. With advancements like artificial intelligence enabling greater email personalization, the established channel is seeing significant bumps … Read the rest
Marketers spend countless hours planning email campaigns, honing copy, and creating elegant designs. Yet the most important aspect of email campaign success remains the subscriber list. Everything hinges on reaching the right audience.
Below are 20 actionable tactics that attack … Read the rest
Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging … Read the rest
Every marketer loves to win — and an often-used measure of success is new customer acquisition. It’s no wonder we spend so much time (and money!) trying to answer: What are the best channels, messages and timing to acquire and … Read the rest