Email marketing remains core to most marketing strategies. A cohesive blend of copy and design — along with a clear picture of your ideal audience — will enable you to build an email process that establishes a connection with subscribers, … Read the rest
Each year, as marketers gear up for the holidays, email marketing campaigns begin in anticipation of huge customer turnouts. In 2015, email marketing produced 20% of online sales in the United States, second only to organic search at 21.5%. This … Read the rest
Let’s face it: Your audience is bombarded with stimuli and efforts to gain their attention throughout the day–from the traditional phone call to instant gratification tools like chat services and social media. Email, while easily the most pervasive method, must … Read the rest
Consumers, devices, and e-commerce have changed much over the last twenty years. Yet the core goal of email has not. Most email campaigns continue to take subscribers out of the inbox and onto the web: Huge Sale–Click here to shop!… Read the rest
In our lastest State of Marketing Report, Salesforce Research revealed impressive data that affirmed email’s status as a channel that continues to deliver. With advancements like artificial intelligence enabling greater email personalization, the established channel is seeing significant bumps … Read the rest
Marketers spend countless hours planning email campaigns, honing copy, and creating elegant designs. Yet the most important aspect of email campaign success remains the subscriber list. Everything hinges on reaching the right audience.
Below are 20 actionable tactics that attack … Read the rest
Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging … Read the rest
We all know, have read, and been reminded that mobile is the new focus of email marketing and it’s growing exponentially. The internet is flooded with content on ‘Why You Should Design With Mobile In Mind’, ‘The Death Of The … Read the rest
True geniuses exhibit much more than exceptional IQs. Brilliant minds like Isaac Newton, Leonardo da Vinci, Stephen Hawking, Neil deGrasse Tyson, Nicola Tesla, and of course Albert Einstein are equally known for the application of knowledge to problem solving.
While … Read the rest
Layout. Subject line. Images. Mobile optimization. Personalization. These are just a few of the dozens of factors that influence the success of every email campaign. But perhaps most important of all is the call to action (CTA). After all, the … Read the rest
Think about the products and services you can’t live without at home or in the office. Chances are you value them because they make your life easier. When was the last time you used a popcorn popper instead of a … Read the rest