Sometime this fall, Apple will rollout iOS10–and it will have a significant impact on email marketers. There are several notable changes, but a couple that will have email marketers on their toes.
First, the Apple mail app will have an … Read the rest
Sorry for the headline bait—this post will not provide tips on how to become the life of the party. Instead, we’re going to focus on what it takes to amplify the success of email communications with social networks like Facebook, … Read the rest
On the night of March 9, a mysterious email from DonorsChoose.org, the nonprofit that connects schools in need with donors, found its way into the inboxes of a half-million teachers around the country. The email was intentionally vague, simply telling … Read the rest
My daughter started middle school this week. Of course I love her dearly, but she’s now at a point in her life where she thinks she knows everything (and I know nothing). Ah the joys of parenting.
To be fair, … Read the rest
Salesforce Marketing Cloud was named a leader by Forrester Research in its report, The Forrester Wave™: Email Marketing Service Providers, Q3 2016.
Salesforce received the highest scores among all vendors in the technology platform and customer satisfaction criteria.
The report … Read the rest
Pictures are worth a thousand words—especially in emails where space is at a premium. As email marketers, the top priorities are to get the message into the subscriber’s inbox, ensure everything renders properly, and provide a compelling call to action. … Read the rest
G2 Crowd is the world’s leading business software review platform. Each month, over 600,000 software buyers use the site to make better buying decisions. The reason? People trust their peers and the 80,000+ reviews that have been shared for the … Read the rest
Send-time optimization has been heavily discussed for a long time. Some ESPs have led the charge with this functionality, but it may not be as effective as it used to be. Most ESPs recommend sending emails at times when the … Read the rest
Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients.
Here are six aspects of … Read the rest
Email design has evolved immensely over the last ten years, and continues to challenge marketers to embrace the unique challenges and advantages of sending messages directly to consumers via inbox.
Because there are no standards for email coding like there … Read the rest