Last year on Black Friday, a major worldwide retailer sent more emails in a single day than they had the entire season prior. Their email campaigns delivered carefully crafted, dynamic content — with precision accuracy. The campaigns resulted in subscriber … Read the rest
No longer are shoppers reading the paper for the latest deals this holiday season or finding out about big sales through T.V., billboards and just walking into the store. Today, consumers have become digital researchers, conversationalists, and buyers. Holiday season … Read the rest
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get … Read the rest
Since the holiday shopping season has officially begun, we’ve put together a handy guide for retailers looking to finish strong in 2014.
Below, we’ve included five of our top tips for retailers this holiday season — including not overthinking email … Read the rest
Black Friday and Cyber Monday are the gateway to the core of the holiday season. Last week I noted two major developments during Black Friday Week for email marketers. Now I’m sharing a couple of changes in how Cyber … Read the rest
As the month of Christmas campaigns unfolds, I wanted to put together a list to top holiday campaigns over the last few years — except I thought I would give it a little twist. Technology has certainly changed the way … Read the rest
In our latest video, we interviewed Mr. Claus himself to see how he optimizes and personalizes the customer journey for the 2.2 billion kids in the world. He tells us how he uses the Salesforce Marketing Cloud to connect with … Read the rest