30 billion. That’s the number of mobile moments that occur every day in the U.S. alone. The mobile revolution has not only reshaped how customers interact socially, but how they act economically as well. Every avenue of their lives is … Read the rest
It all started with a client request – what is the optimal SMS send frequency? To answer, I summarized 14 retail SMS programs from January through July, 2016. Most are in the apparel & accessories and department store categories, but … Read the rest
The healthy lifestyle company Preventure helps companies improve employee health through custom community wellness solutions. Its “Return on Wellness” model shows that employee health directly impacts the health of a business. Preventure’s twenty-five years of industry knowledge, innovation, and execution … Read the rest
It’s a safe bet that you’ve received a text message or push notification in the last hour… and if nothing else, I bet you’ve caught a Pokemon using geofencing recently. These mobile experiences aren’t a fancy magic trick only capable … Read the rest
Looking to increase your mobile subscriber list and drive engagement with mobile email, SMS/MMS, group messaging and push notifications? Of course! In the spirit of the SMS maximum of 160 characters, here are 25 tips and tricks to help you … Read the rest
At a time when 85% of people say mobile devices are a central part of everyday life, hardware retailer Do it Best continues to integrate mobile as key business solution.
Ahhhh, Cyber Monday…the made-up retail holiday that all of us online-addicts get lightheaded just thinking about. This fictional holiday meant to complement Black Friday, officially became the largest online shopping day of the year in 2010. Now, just four years … Read the rest
Mobile technology has redefined the role of the consumer, and in the process has destroyed the traditional path to purchase model. Mobile users can learn more about your product in a matter of minutes—often without ever actually interacting with your … Read the rest