Most CMOs think they have their marketing and media spend under control. But do they? Generally speaking, this budget is spread across various suppliers, each working with their own, different systems and all reporting on the basis of their own … Read the rest
Partners are a huge part of what makes the Salesforce ecosystem impactful and powerful–and at Connections you’ll see that network come to life. Get ready to be inspired by the amazing things they’re doing, and make sure you schedule time … Read the rest
According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … Read the rest
Content management systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our supporting technology systems, it seems like we enter each year with more and … Read the rest
In the past decennia we converted the physical world into the digital realm of the Internet. From entertainment and shopping to media consumption and work, everything moved online. Today, we are at a tipping point of a reversed transition: the … Read the rest
Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it’s nice to think that we don’t judge books by their covers, when it comes to video thumbnails, we do!
That’s … Read the rest
Best Western Increases App Downloads 143% With Deep Linking and Device Targeting
Based in Phoenix, Arizona, Best Western International Inc. was founded in 1946 by California-based hotelier M.K. Guertin as an informal referral system among its member hotels. Since then, … Read the rest
Each Thursday at 11 a.m. EST, marketers from around the world join the Salesforce Marketing Cloud user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat #ETcafé.… Read the rest
With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they’ve done everything possible to make 2014 the biggest holiday season ever. What steps can you still take … Read the rest
SurfStitch, the winner of the 2014 ORIAS Best Pure-Play Award and Australia’s number one surf and apparel retailer, spoke at Connections 2014 about the early wins they have seen from using customer, product, and purchase history data in their email … Read the rest
A common challenge for CMO’s is getting their email marketers to acknowledge that there still is a direct mail group alive and well within their company.
Meanwhile, according to the DMA, many marketers are reporting a dramatically higher response rate to direct … Read the rest
During this time, ExactTarget Marketing Cloud and Salesforce partners heard digital marketing specific partner updates and … Read the rest