According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … Read the rest
Content management systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our supporting technology systems, it seems like we enter each year with more and … Read the rest
In the past decennia we converted the physical world into the digital realm of the Internet. From entertainment and shopping to media consumption and work, everything moved online. Today, we are at a tipping point of a reversed transition: the … Read the rest
During this time, ExactTarget Marketing Cloud and Salesforce partners heard digital marketing specific partner updates and … Read the rest
Today we are excited to reveal new branding for the ExactTarget Marketing Cloud Partner Community. The rebrand brings our partner program under the Salesforce family umbrella while differentiating our partners from Salesforce1 Platform Partners and Salesforce AppExchange partners. We … Read the rest
Email has supposedly been on its deathbed for years, but miraculously has managed to hang on. In the past few months alone email has weathered the storm brought on by Gmail’s updates, security inquisitions, and email provider acquisitions.
Not only … Read the rest
Augmented Reality has been quickly gaining popularity and can be a very useful marketing tactics when used correctly. Knowing what it is, how to use it, and understanding where to apply it for the biggest bang for your buck is … Read the rest