According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. … Read the rest
Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it’s nice to think that we don’t judge books by their covers, when it comes to video thumbnails, we do!
That’s … Read the rest
Best Western Increases App Downloads 143% With Deep Linking and Device Targeting
Based in Phoenix, Arizona, Best Western International Inc. was founded in 1946 by California-based hotelier M.K. Guertin as an informal referral system among its member hotels. Since then, … Read the rest
Each Thursday at 11 a.m. EST, marketers from around the world join the Salesforce Marketing Cloud user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat #ETcafé.… Read the rest
With the holiday season right around the corner, many email marketers are deep within the planning and execution cycle and still wondering if they’ve done everything possible to make 2014 the biggest holiday season ever. What steps can you still take … Read the rest
SurfStitch, the winner of the 2014 ORIAS Best Pure-Play Award and Australia’s number one surf and apparel retailer, spoke at Connections 2014 about the early wins they have seen from using customer, product, and purchase history data in their email … Read the rest
A common challenge for CMO’s is getting their email marketers to acknowledge that there still is a direct mail group alive and well within their company.
Meanwhile, according to the DMA, many marketers are reporting a dramatically higher response rate to direct … Read the rest
Each Thursday at 11 a.m. EST, marketers from around the world join the ExactTarget Marketing Cloud user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call the virtual coffee chat the … Read the rest
The ExactTarget Marketing Cloud team invites you to participate in our #ETcafe Twitter chat every Thursday from 11 a.m. – 12 p.m. ET, where we discuss emerging topics and trends from across the digital marketing world. The virtual coffee chat … Read the rest