Digital Advertising has come a long way–today it’s the go-to advertising solution for many major brands. However, if you’re new to the industry, there are lots of terms and considerations that you should know before getting started. To help, we’ve … Read the rest
Marketers have been making strides when it comes to making their emails more mobile-friendly. We’ve been tracking nearly 160 B2C brands and the percentage of them sending mobile-friendly emails rose to 41% as of early June, up from just 22% … Read the rest
If you’re going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics. There’s no one-size-fits-all method of measuring social media success because goals vary from brand to brand. But … Read the rest
Want to get beer lovers excited? Serve them a creative, satisfying brew that’s unique and refreshing. Want to get your customers excited? Give them content marketing that’s creative, satisfying, unique, and refreshingly different from any other content in your industry.
Sound … Read the rest
As a marketer, your ability to adapt and listen to how customers are communicating with you on social media is essential. Now more than ever, the social media climate requires fast-paced focus on effective engagement and helpful interactions.
If you … Read the rest
Video has quickly become one of the most popular ways to share information. According to Mediapost, 90% of consumers watch video online and more than a billion unique users visit YouTube each month, watching over 6 billion hours of video … Read the rest
Since last October, we’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands. We saw a big bump in the adoption of mobile-aware and responsive design during the holiday season and this … Read the rest
The six-day SXSW music festival finally came to an end on Sunday, jam packed with musical goodness! Among the weekend highlights were three more breakout artists that created a lot of buzz on social media. This infographic showcases top breakout artists … Read the rest
Happy 15th birthday to salesforce.com! In celebration of a 15-year-old vision and mission, check out this infographic with company high points and memorable moments from the past 15 years. You'll discover some interesting tidbits you may never have known about … Read the rest