Subscribers, Fans, & Followers
If a marketing message falls upon no ears, does anyone hear it? If you create appealing marketing campaigns and communications, but don’t build an audience to receive them, what was the point?
The point is, marketers today are better than … Read the rest
Effectiveness is a subjective term. In our latest digital marketing research, SUBSCRIBERS, FANS, & FOLLOWERS #22; The Audience Growth Survey, marketers rated email, Facebook, Twitter, SMS, and mobile app marketing tactics by their effectiveness, but how can effectiveness be quantified?… Read the rest
“The audience is the most revered member of the theater. Without an audience there is no theater.”
– Viola Spolin, Improvisation for the Theater
Almost five years ago, ExactTarget published an in-depth examination of marketers' top email subscriber growth tactics. … Read the rest
Today is Canada Day! On July 1, 1867, the nation of Canada was officially born when the Constitution Act joined three provinces into one country: Nova Scotia, New Brunswick, and the Canada province (which later split into Ontario and Quebec).… Read the rest
With approximately 85% of its 18-and-over population online, Canada is one of the most digitally connected countries on Earth. The vast majority of Canadians have access to the internet, and Canadians are regular users of online tools for work and … Read the rest
Canada is increasingly a digitally driven culture, having adopted the internet into its daily habits. Thus, digital marketers have a large audience in Canada to interact with through a strong online presence.
So what trends and developments are on the … Read the rest
As the sun rises across each time zone, where do consumers start their online day? Your customers' activities first thing in the morning can reveal their priorities and motivations (whether those are business-, social-, or news-oriented), and also provide an … Read the rest