Whether you’re a fan of the game, the ads, or both, you can’t beat the Super Bowl for creating social media conversation and buzz. The week leading up to the big game is one of the busiest in social media … Read the rest
The Seattle Times, founded in 1896, is one of the longest serving independent newspapers in the country. Yet like most print media companies, today the publication must confront the realities of an increasingly digital landscape.
As a former reporter myself, … Read the rest
You have an email list that’s a valuable asset to your business. You’re doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You’re also active on social media with a healthy following on … Read the rest
Many financial services companies have a limited presence on Facebook and Twitter. As a result, they are missing out on tremendous opportunities to effectively promote their products and engage with consumers. This is particularly true during the acquisition phase of … Read the rest
Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to pack an event, Tim Watson, founder of email marketing consultancy Zettasphere, asked me and eight other email marketing experts … Read the rest