Whether you’re a fan of the game, the ads, or both, you can’t beat the Super Bowl for creating social media conversation and buzz. The week leading up to the big game is one of the busiest in social media … Read the rest
You have an email list that’s a valuable asset to your business. You’re doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You’re also active on social media with a healthy following on … Read the rest
Many financial services companies have a limited presence on Facebook and Twitter. As a result, they are missing out on tremendous opportunities to effectively promote their products and engage with consumers. This is particularly true during the acquisition phase of … Read the rest
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get … Read the rest
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional … Read the rest
For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled … Read the rest