Whether you’re a fan of the game, the ads, or both, you can’t beat the Super Bowl for creating social media conversation and buzz. The week leading up to the big game is one of the busiest in social media … Read the rest
You have an email list that’s a valuable asset to your business. You’re doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You’re also active on social media with a healthy following on … Read the rest
Many financial services companies have a limited presence on Facebook and Twitter. As a result, they are missing out on tremendous opportunities to effectively promote their products and engage with consumers. This is particularly true during the acquisition phase of … Read the rest
Since its conception as a mobile-first platform, Twitter has both recognized and focused its strategy toward this trend with 83% of their active audience being on a mobile device. At Salesforce Connections, Andrew Sweet, Lead Account Executive at Twitter discussed … Read the rest
LeBron James’ free agent decision hasn’t garnered near enough media coverage, so I thought I would chime in.
In all seriousness, today’s sports world is always moving, evolving, and tweeting. It’s rare that one athlete can make the entire industry … Read the rest
In our recent webinar, Social in Action: Streamline Your Social Content Marketing, ExactTarget Marketing Cloud’s Global Social Media Manager, Dawn Devirgilio highlighted her alignment with our internal Content Marketing team. By collaborating with this team she has built synergies … Read the rest
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine, and so on and so forth. An abundance of social media sites exist today, and consumers are constantly checking multiple pages and profiles for information. Social media has become a primary location for … Read the rest
If you plan to have any kind of digital strategy at all, you need keywords. But you can’t just throw terms out into the social universe and hope they stick. You need to understand what keywords are relevant to you, … Read the rest
This is my professional LinkedIn network. The closer I dig into it, the more interesting it becomes (and the more stories it seems to tell), but my network has taken on a whole new meaning after an event I hosted … Read the rest
71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response (NM Incite).
Customers are bypassing the … Read the rest