In our latest video, we interviewed Mr. Claus himself to see how he optimizes and personalizes the customer journey for the 2.2 billion kids in the world. He tells us how he uses the Salesforce Marketing Cloud to connect with … Read the rest
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please … Read the rest
Did you know that branded video content attracts two to three times as many monthly visitors as content marketing and often doubles a visitor’s time spent on a site? On top of that, when companies include video on their websites, … Read the rest
Like a movie poster or book cover, a video thumbnail is the first thing your audience sees. And while it’s nice to think that we don’t judge books by their covers, when it comes to video thumbnails, we do!
That’s … Read the rest
The third installment in The Hunger Games movie series is slated for release in theaters across the nation on November 21, and moviegoers of all ages—including this writer—are very, very excited.
With a franchise as hugely popular as The Hunger … Read the rest
John Green gave Connections attendees an authentic look into his personal journey. He kicked things off showing a picture of his teenage self, sporting his academic decathlon metals and a gold bow tie. “I was a nerd when I was a kid.” Green … Read the rest
Jared Smith, President of Ticketmaster North America joined Marc Benioff on main stage yesterday and told how Live Nation and Ticketmaster had more trending data, purchase data, and live entertainment data than anyone else in the world, but they were … Read the rest
Charles Best first came up with the idea for DonorsChoose.org when he was a school teacher in the Bronx. He and other colleagues were buying copy paper and school supplies on their own and he had the revelation of building … Read the rest
Most small businesses don’t have a marketing budget that allows for big video productions. Most don’t even have anyone on staff that specializes in video. That doesn’t mean that your small business can’t create compelling messages using video. You don’t … Read the rest
Welcome to another edition of the Baer Facts. Happy belated birthday America!
In this edition of the Baer Facts, Jay and I discuss a new development in the world of content sharing and the World Cup. FIFA and a couple … Read the rest