Preheader text is displayed next to the subject line most commonly on mobile devices, Gmail, and Outlook (with certain notification settings). Some mobile devices (like Android) will block images by default, making preheader text even more important since this might … Read the rest
Join Kristina Huffman, Design Practice Lead, as she discusses and answers seven common questions about responsive email design:
What is responsive email?
Responsive design is a set of techniques in web design and development used to adapt a website to … Read the rest
In a world where smartphone penetration in the US has reached 55%, marketers can no longer afford to think of email messages in terms of “mobile” and “non-mobile.” The reality is that subscribers will likely view your messages on a … Read the rest