2013 is The Year of Leadership at ExactTarget. It’s one thing to say, but it’s a completely different challenge to act on.
The definitions of “leadership” are endless. Pat McAfee, punter for the Indianapolis Colts, defines it simply and eloquently: … Read the rest
Creating a lifelong fan isn’t easy. With a plethora of options for people to enjoy on any given night, consumer entertainment dollars are at a premium. Unlike food and shelter, things like concerts, sporting events, and movies aren’t a necessity … Read the rest
When it comes to professional athletes today, everyone has a voice. Gone are the days where glory and fame are only given to the brightest stars of the sports world. In the age of social media, even a punter can … Read the rest