Marketing by the Book
One of the most powerful capabilities of email marketing is that it enables small brands to “level the playing field” with bigger competitors and produce AMAZING RESULTS.
And one of the best examples I can point to of how a small CPG … Read the rest
Permission-based email has become the foundation of successful direct marketing. From e-newsletters and travel alerts to promotional messages and purchase receipts, email is viewed as the most appropriate direct channel for brands to communicate with consumers. Today, 93% of US … Read the rest