In the past, CMOs were thought of as the kings or queens of the marketing kingdom — delegating from a hidden corporate throne. However, today’s CMOs are on the front lines — knee deep in the latest technology trends, wading … Read the rest
Marketing reports serve an important purpose. They’re critical tools in communicating and validating the work of the department.
But typically, these reports miss the mark, providing little value and not enough guidance for future investments to the entire enterprise. It’s … Read the rest
As a B2B marketer, if you had to pick between prioritizing one of the following tasks, which would it be: attracting a new audience and creating demand for your product, enabling your sales team, or creating a personalized buyer experience?… Read the rest
Keeping up to date with current internets trends requires a concentrated effort nowadays, when the web looks much different now than it did just five years ago. However, staying on top of current trends will not only help you get … Read the rest
After years of believing that having a robust A/B testing program was the hallmark of a great email marketing program, I now have a new litmus test:
Does the majority of your email marketing revenue and engagement come from triggered … Read the rest