As we enter into 2015, we are bound to see countless resolutions made (and broken) over the next few weeks. With the beginning of a new year also comes yearly planning, sales forecasts, and goal setting in your professional life … Read the rest
After years of believing that having a robust A/B testing program was the hallmark of a great email marketing program, I now have a new litmus test:
Does the majority of your email marketing revenue and engagement come from triggered … Read the rest
As 2014 comes to a close, there’s no better time to reflect on your fondest memories of the year. For me, many of our team’s high points revolve around the publication of our research. It’s when we’re at our best, all … Read the rest
In the age of the customer, companies differentiate themselves from their competitors through the relationships they have with their customers. The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand … Read the rest
During Connections 2014 we heard from Danny Green, Senior Product Manager for Predictive Intelligence with the Salesforce ExactTarget Marketing Cloud. In this web & mobile breakout session, Green debuted some of the new features users will now find in the … Read the rest
The key to building a highly personalized customer journey starts with predictive intelligence. Measuring your predictive intelligence performance and the impact predictive web recommendations and predictive intelligence-inclusive email campaigns have on your bottom line can be tough. It’s hard to … Read the rest
The days of batch-and-blast emailing are finally in the rearview mirror, but are you heading in the right direction?
In the age of the hyperconnected consumer, email continues to be the workhorse of many successful campaigns. Email is leveraged by … Read the rest
The year was 1994. I was in the 4th grade and learning every word to every song from The Lion King. OJ Simpson fled police in a white Bronco, Nelson Mandela was inaugurated as South Africa’s first … Read the rest
The millennial audience has become an increasingly more important segment for marketers to target. The millennial generation (ages 18-30) is diverse, educated, and connected—constantly looking for new brands to follow and new trends to track. It can be difficult to … Read the rest
This week, thousands of retailers will descend on Chicago for Internet Retailer Conference and Exhibition (IRCE), the world’s largest retail and e-commerce event. Nearly 10,000 retailers and 600 companies will fill the show floor at IRCE, making it the … Read the rest
There’s plenty about the travel industry that I wouldn’t wish on my worst enemy. Hotels struggle with diminishing margins, airlines face the constant threat of restructuring, and rental car companies barely earn a return on quickly depreciating assets.
Yet there’s … Read the rest
It can be a difficult process for a brand to move from focusing on channels to experience but it is happening. McKinsey put it best in their 2013 presentation, Transforming Customer Experience: From Moments to Journeys.
Customer journeys are … Read the rest