As 2014 comes to a close, there’s no better time to reflect on your fondest memories of the year. For me, many of our team’s high points revolve around the publication of our research. It’s when we’re at our best, all … Read the rest
This week, thousands of retailers will descend on Chicago for Internet Retailer Conference and Exhibition (IRCE), the world’s largest retail and e-commerce event. Nearly 10,000 retailers and 600 companies will fill the show floor at IRCE, making it the … Read the rest
During a recent #ETcafe chat we discussed digital retail. We had a conversation around digital retail-based scenarios and different ways to market based on those scenarios. We wanted our participants to dream big with us and they did!
A lot … Read the rest
For six years, brand marketers, social strategists, media planners, and retail marketers have gathered in the heart of Austin, TX to discuss the future of social marketing and user-generated content. This year, marketing executives and decision makers across industry verticals … Read the rest
The ExactTarget team invites you to participate in our #ETcafe Twitter chat every Thursday from 11 a.m. – 12 p.m. EDT, where we discuss emerging topics and trends from across the interactive marketing world. The virtual coffee chat is held … Read the rest
In my last post, "Are you Leaving Money on the Table by Manually Merchandising Your Site?", I explained how retailers can take a staggered approach to migrate from manually merchandising their ecommerce site to using automated recommendations.
Also … Read the rest
In my last post, "Are you Leaving Money on the Table by Sending Non-Targeted or Blast Emails?", I explained that sending the same offer to your entire database could actually be hurting your sales efforts and causing you … Read the rest
We’ve all heard the real estate mantra: Location, Location, Location. If your store is not located in a prime spot, you can expect to fare worse than your competitor who is located on the busiest intersection in … Read the rest