The key to building a highly personalized customer journey starts with predictive intelligence. Measuring your predictive intelligence performance and the impact predictive web recommendations and predictive intelligence-inclusive email campaigns have on your bottom line can be tough. It’s hard to … Read the rest
Marketing reports serve an important purpose. They’re critical tools in communicating and validating the work of the department.
But typically, these reports miss the mark, providing little value and not enough guidance for future investments to the entire enterprise. It’s … Read the rest
As a B2B marketer, if you had to pick between prioritizing one of the following tasks, which would it be: attracting a new audience and creating demand for your product, enabling your sales team, or creating a personalized buyer experience?… Read the rest
In the age of the customer, companies differentiate themselves from their competitors through the relationships they have with their customers. The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand … Read the rest
During Connections 2014, I had the chance to chat with LiveIntent’s Nick Dujnic about the convergence of Marketing, Sales, and Customer Service and how brands like Best Buy, Fitbit, Sony, Trunk Club, and The Honest Company are successfully using … Read the rest
During Connections 2014 we heard from Danny Green, Senior Product Manager for Predictive Intelligence with the Salesforce ExactTarget Marketing Cloud. In this web & mobile breakout session, Green debuted some of the new features users will now find in the … Read the rest
The days of batch-and-blast emailing are finally in the rearview mirror, but are you heading in the right direction?
In the age of the hyperconnected consumer, email continues to be the workhorse of many successful campaigns. Email is leveraged by … Read the rest
Today’s marketers are challenged with negotiating the importance of traditional business goals and the emphasis on dreaming big with innovative ambitions. With so many perspectives on a successful marketing strategy, how can you decide where to focus your attention?
Earlier … Read the rest
The ExactTarget Marketing Cloud team invites you to participate in our #ETcafe Twitter chat every Thursday from 11 a.m. – 12 p.m. ET, where we discuss emerging topics and trends from across the digital marketing world. The virtual coffee chat is … Read the rest
Providing your customer with 1:1 interaction is the cornerstone of any successful marketing strategy. To better understand the changing nature of personalization across channels and industries, Salesforce ExactTarget Marketing Cloud commissioned a Forrester Consulting study, “Refresh your Approach to … Read the rest
Preferences collected during onboarding get old. And while analyzing subscriber behavior can reveal valuable insights, past behavior is not always the best indicator of the future behavior. That’s where progressive profiling comes in. Directly asking subscribers questions about their interests … Read the rest