For six years, brand marketers, social strategists, media planners, and retail marketers have gathered in the heart of Austin, TX to discuss the future of social marketing and user-generated content. This year, marketing executives and decision makers across industry verticals … Read the rest
It takes a village to launch a website—and the Marketing Cloud village has rallied to launch the new ExactTarget Marketing Cloud website! Over the last few months, the Marketing Cloud’s digital team has worked across the entire business to successfully … Read the rest
Times are shifting, and so are prospects. Almost every day we read of yet another new method to grow our lead base, from industry experts’ recommendations to niche software. Staying effective in lead gathering is not necessarily complicated or expensive, … Read the rest
On a smartphone, all channels co-exist in the palm of your customers’ hands. They are in control of how, when, and whether to interact with you.
Marketers often overestimate customer commitment and fail to scale programs for the unengaged. This … Read the rest
Studying your email campaign metrics is a very useful undertaking, from open rates to CTRs and conversation rates. But how much can these three email metrics really tell you?
These traditional metrics can tell you the bare facts about what … Read the rest
As marketers, we want to share our marketing results with the rest of the organization, and yet we get wrapped up in our own metrics and acronyms. To effectively communicate to other departments requires a marketing plan within itself, one … Read the rest
As a designer, I'm used to working with parameters and constraint—and it's such a contextual norm that we don't often reflect what that means for those who consume our work. The first thing you do upon opening a photoshop document … Read the rest