#ETCafe Twitter Chat Preview: Why Challenger Brands Are Well Suited To Compete in Digital

The ExactTarget team invites you to participate in our #ETcafe Twitter chat every Thursday from 11am-12pm ET, where we discuss emerging topics and trends from across the interactive marketing world. This virtual coffee chat is held directly on Twitter, hosted by @ExactTarget. To participate in the discussion, add the #ETcafe hashtag to your tweets and respond with "A1" for responding to question 1 and so on.

This week, we're excited to have special guest join us live from SXSW, Mike Corak (@MikeCorak), the EVP of Strategy at ethology (@ethology). Tied to the concept of “challenger brand,” Mike will help guide this week’s chat on what it takes to be well suited to compete in the ever changing digital landscape.

Here's a round-up of the questions that we'll discuss during the chat:

Q1: What is a challenger brand? #ETcafe
Q2: What advantages do challenger brands have in digital? #ETcafe
Q3: Can’t category leaders simply outspend challengers?  Especially in media? #ETcafe
Q4: Where specifically are leading brands exposed? Where should challengers start? #ETcafe
Q5: What industries do you see the largest opportunities in?  #ETcafe
Q6: Where can challenger brands get help?

Join the conversation Thursday at 11am EDT. Just follow the #ETcafe hashtag in your favorite Twitter application, and participate by adding the #ETcafe hashtag to your tweet. The person with the best tweets will win an ethology gift pack featuring a $20 Starbucks gift card, a copy of Audience, and a link to a recent webcast.

See you there!
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