Each Thursday at 11am ET, marketers from around the world join the ExactTarget user community on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry. We call this virtual coffee chat the ExactTarget Café.
During a recent #ETcafe we had special guest, Mike Corak (@MikeCorak), the EVP of Strategy at ethology (@ethology) join us to educate our group on challenger brands. Mike helped guide the community on what it takes to be well suited to compete in the ever changing digital landscape.
Do you work for a challenger brand? Are you not sure what a challenger brand is? Check out the questions from our discussion and a recap of the conversation to learn more:
Q1: What is a challenger brand? #ETcafe
Q2: What advantages do challenger brands have in digital? #ETcafe
Q3: Can’t category leaders simply outspend challengers? Especially in media? #ETcafe
Q4: Where specifically are leading brands exposed? Where should challengers start? #ETcafe
Q5: What industries do you see the largest opportunities in? #ETcafe
Q6: Where can challenger brands get help?