Connections

6 Reasons to Love the New ExactTarget Marketing Cloud

Revealed at Connections 2013, the ExactTarget Marketing Cloud is a new way to build, personalize and automate marketing campaigns through email, mobile, social and your website. It combines the marketing power of ExactTarget, Radian6, Buddy Media and Social.com. Ready to learn more? Here are six helpful videos to get you up-to-speed on this platform as well as fall deeply in love with it.

1. New ExactTarget Marketing Cloud Demo Video
It's time to connect with your customers and deliver the right messages to them at the right time. The demo video shows how the ExactTarget Marketing Cloud platform enables you to do that and more.

2. New Customer Company Film Remix featuring ExactTarget
Today’s customers are more informed than ever before. From being able to find expert opinions on social media and through online forums, to mastering comparison shopping on the go with reviews and price comparisons on their mobile phones, the modern consumer learns about products from many places to find just the right match for their specific needs. By providing a consistent experience across all of these channels, in real-time, you make it easy for customers to buy from and interact with you and build lifetime relationships.

Watch this customer company video, now incorporating the ExactTarget Marketing Cloud, to see how this new platform enables the customer company.

3. Connections 2013 Opening Keynote Replay featuring Scott Dorsey
Connections 2013 kicked off with an inpsiring keynote by ExactTarget CEO, Scott Dorsey, including, as mentioned, the reveal of the new ExactTarget Marketing Cloud. If you missed it, don't worry. We have it all on video.

4. Connections 2013 Day One: Product Keynote featuring Scott McCorkle
The demo video above gives a great overview with all that this platform can do, but the product keynote from Connections, featuring Scott McCorkle, President of Technology and Information at ExactTarget, provides more details and commentary on the product. Check it out below.

5. Connections 2013 Day Two: Product and Innovation Keynote featuring Scott McCorkle
Scott McCorkle joined Day Two of Connections 2013 by answering questions from customers and providing more details on the The ExactTarget Marketing Cloud. Learn more about the framework and applications of the product with this keynote video.

6. Connections 2013 Social Marketing Showcase featuring Michael Lazerow, Marcel Lebrun and Peter Goodman
Anchoring Thursday’s sessions was the social marketing showcase, featuring the leaders of the ExactTarget Marketing Cloud social applications, Michael Lazerow, CEO and founder of Buddy Media, and now CMO, Salesforce Marketing Cloud, Marcel LeBrun, CEO of Radian6, now SVP, Products, Salesforce Marketing Cloud and Peter Goodman, CEO and founder of Social.com. These leaders shared the three pillars of social marketing. Read the blog post recap here and watch the video below.

Ready to learn more? Click here for more information on the product.

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