When creating your first Facebook advertisement, you may find yourself completely overwhelmed -- especially if you've spent a significant portion of your career in the world of traditional advertising. But take a deep breath: not only is that a totally normal reaction, but you can quickly educate yourself in order to run effective and successful Facebook advertising campaigns.
First, take a look at this post for 10 Social Media Advertising Best Practices. Then use this checklist to help guide you through the process of creating a Facebook advertising campaign.
Your Facebook Advertising Checklist