San Francisco is one of the most diverse cities in the world and home to some of the most tech-savvy and innovative people in the world. In order to offer the best service possible to citizens they need to stay ahead of the curve - this means using Salesforce Marketing Cloud to listen and engage in real-time.
The city currently monitors 33 Facebook accounts, 39 Twitter accounts and 16 YouTube accounts - each is tracked by their respective department. This allows for a wide breadth of two-way conversation on regional issues. Employees are also taking steps to increase their social monitoring with a focus on public safety. High-tech people expect a high-tech government and the City of San Francisco is delivering this in spades.
Check out the video below to learn more about the amazing work the City and County of San Francisco are doing with social engagement.