How the Jamie Oliver Food Foundation uses Social Media to Campaign for Healthier Food

Jamie Oliver’s Food Foundation aims to inspire people to reconnect with food and, ultimately, keep cooking skills alive. With more than three million followers on Jamie Oliver’s Twitter handle, the Foundation knew they had a captive and sizable audience who would lend support to the second annual Food Revolution Day.

This global day of action is a chance for people to make a stand for good food and essential cooking skills. It’s an opportunity for individuals to come together within their homes, schools, workplaces, and communities to cook and share their kitchen skills and food knowledge. With this lofty goal, the Foundation turned to Salesforce Radian6 to not only spread the word, but to respond to feedback and create an online community.

The Foundation’s two-person social team used the platform to spread the word about the one-day event, but also used it to listen to real-time feedback. Jo Creed, Social Media and Food Policy Manager, says Radian6 was used to see what people were doing to mark Food Revolution Day by sharing their photos and videos, which the Foundation tracked. They also used Radian6’s reporting capabilities to find their top influencers to strategically share content with. The result was an engaged audience who had a lot to share.

Read all how the Jamie Oliver Foundation is gaining insight to help guide their campaigns in our latest case study.
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