Can you remember the days when marketers still weren't sure if they should be using social media? It seems crazy, right?
As hard as it is to believe, every piece of marketing technology we use each day was once faced with the same level of skepticism from marketers before ultimately becoming an indispensable part of our workday. Email, CRM, analytics — you name it!
Right now marketers are in that unique stage with marketing automation. The automation market is growing rapidly and platforms are poised to dominate the marketing technologies, but some skeptics are still convinced they can live without it. But this minority is shrinking quickly. According to the new Pardot report, State of Demand Generation, a quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.
At this point, you probably understand the technology and concepts around automation. What you really want is real statistics and information about how automation is transforming the companies that use it, to push you into the group of marketers that already can't live without automation. If this sounds like you, we’ve designed the infographic below with you in mind.
With a focus on the growth and improvements the average automation user sees in their organization, the infographic is full of information to get you even more excited about automation.