This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Send date: 4/23/13
Subject line: Your Weekly Progress Report in Fitbit!
“Through their wireless trackers, scales, and mobile tools, Fitbit collects a lot of information about their users’ activities, diet, and sleep. To keep your progress top of mind, Fitbit sends you a summary of your stats from the past week. They also email you notifications when you earn “badges” for reaching certain milestones.”
—Hannah Kleyn, Design Consultant
View this Fitbit email on Pinterest >>
View similar pins:
This Fitbit email is part of the PERSONALIZATION trend:
In the era of email engagement, greater relevancy has become imperative. Personalization is one of the key ways that marketers can make their messages more personally relevant to their subscribers.
1. SUBSCRIBERS, FANS, & FOLLOWERS #16: Retail Touchpoints Exposed (whitepaper)