This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Welcome Home triggered email
Send date: 3/2013
Subject line: Welcome back from your trip! How was it?
“Not only does this email use responsive design to target Foursquare’s highly mobile users, it is triggered by check-in patterns that involve airports and locations outside my normal stomping grounds.”
—Kristina Huffman, Design Practice Lead
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This Foursquare email is part of the TRIGGERED SOPHISTICATION trend:
Triggered emails are among the most successful emails you’ll ever send. Their outsized ROI has inspired some marketers to explore ways to make them ever better—with longer campaigns, smarter content, and better triggers.