This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Promotional email
Send date: 7/1/2012
Subject line: MALE VERSION: Shoes are required. Socks are not.
FEMALE VERSION: My favorite summer whites
“Why It Is Awesome: More marketers are taking a “content first” approach to selling. This J.Crew email does an excellent job of leading with advice on etiquette and style to build trust and to give their subscribers the confidence to move forward with purchases.”
—Mike Diekhoff, Design Consultant
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This J.Crew email is part of the EDITORIAL VOICE trend:
Content marketing is having a major influence on product marketers, who are realizing that advice, tips, and customer inclusion creates more engaging emails with fewer discounts.