This is one in a series of columns exploring the examples and trends highlighted in The Best of the Email Swipe File.
Type: Preference eenter
“Jetsetter’s preference center collects subscriber preferences for ‘Destinations’, ‘Activities’, and ‘Scenes’, all of which are vital to creating highly targeted travel offers. Their preference center also addresses three of the most common reasons that subscribers opt out—too many emails, irrelevant emails, and change of address.”
—Submitter: Andrea Smith, Design Lead, Content Marketing & Research
View this Jetsetter preference center on Pinterest >>
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Coldwater Creek preference center >>
This Jetsetter preference center is part of the PERSONALIZATION trend:
In the era of email engagement, greater relevancy has become imperative. Personalization is one of the key ways that marketers can make their messages more personally relevant to their subscribers.
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